old site - new site
Managed external branding agency to create the website template for the public launch. Ensured the guidelines, created at the internal launch stage, were followed.

EDM - newsletter, promotional email, notification email & ppc landing page
Style guides from website followed and applied to different types of emails and landing page.
Animated videos

Character Development
Referenced negative 'S' in the logo to create an 'on brand' character as well as illustrating the concept of 'bringing loved ones together'

Story boards & 'on brand' illustrations for video
Advertising/ Campaign Work
Sister-Brands and Sub-Brands

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